Did you know revenue from virtual reality (VR) software forecasts 3000% increase by 2018? According to a recent Statista survey the total number of active VR users will reach 171 million by 2018.
Beyond gaming there are many ways companies can embrace VR to challenge the status quo and make a positive change to processes and systems. Here is a look at how leading companies are using VR during their recruitment process.
Our people are the foundation of our success and the driving force behind our customer experience second-to-none. Year-on-year our customers return and are happy to do business with us, we have great company growth that is organic in nature. This is all down to our company culture and the mindset of “if you take care of your people, they will take care of your customers and your business will take care of itself” – JW Marriott.
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One of the first companies who started using VR as part of their recruitment practices was Lloyds Banking Group. They have launched a scheme that uses VR headsets to test potential employees in virtual situations. The users should prove their skills by solving different tasks. During the VR interview, potential candidates will be able to move through the 360-degree world and approach given tasks. Lloyds said that by adopting VR into their assessment process it demonstrates their commitment to digital transformation and assessing the strengths of potential future leaders.
The Commonwealth Bank of Australia is positioning itself as an innovative and agile bank attracting the top technology talents. Part of their recruitment strategy is not telling candidates how innovative their bank is, but showing them. CBA’s VR Career Experience provide insights into the culture of the bank as well as projects employees are working on. This innovative recruiting tool helps CBA to build trust, strengthen their employer brand and attract the right technology talent.
Jet, Amazon’s major competitor is reshaping the landscape of e-commerce and taking on the challenge of building something amazing from the ground up. They are doing this by attracting the right talent using VR as part of their recruitment strategy. In late 2015, they recorded their Jet office and culture which is being sent to potential candidates. The VR experience gives an impressive look at the company culture, for example potential candidates can see a Jet Tech Talk.