Professional branding certainly has been a popular topic for employers and recruiters. The question is, is this just fluff or is it really worth while putting your time and effort into?
It all comes down to whether or not you want to be proactively chasing your next career move and stand out amongst your peers.
More often than not, there are others who have similar experience and skills sets to you and you need to ensure that you stand out to secure your next move; professional branding is how you can be noticed in a pool of similar talent.
Here is Stellar’s top 3 pieces of professional branding:
- Honesty is key: creating a positive impression matters, however not at the expense of honesty; it is never a good idea to embellish achievements or even go to the extreme of making false claims. You need to review each role’s required experience and skills set to see if they align to those that are required. If they don’t match, investigate opportunities to up-skill yourself to ensure that when a similar job is advertised again, you will be really to apply.
- Move quickly by regularly updating your resume and online profiles: once an employer or recruiter advertise a role they move quickly to identify the right talent. By proactively updating your resume, you are able to be nimble in applying for your next career moves as soon as it is advertised.
- Numbers, numbers, numbers: having quantifiable achievements enables you to validate and potentially create your own ROI.
If you would like to discuss your career growth options, please don’t hesitate to contact our recruitment consultants who will be able to help you plan your career path.
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